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Radio & Television

Statewide TV/radio ads for 2 weeks on 51 TV stations, and 216 radio stations, multiple times a day (3 additional weeks sponsored by Security Health Plan, Common Ground Healthcare Cooperative, Anthem Blue Cross Blue Shield, and Molina Healthcare)

Number of ads played: 8,893

Radio: 7,666 ads on 162 stations

TV: 1,227 ads on 36 stations

 

Spanish Radio ads specific to public charge:

344: 30 second radio spots at La GranD, LaZ, Bustos Media 

161: 30 second spots at radio caliente

100: 60 second spots at La Movida

Total spots: 605

 

Three television advertisements recorded by Covering Wisconsin staff to speak to the various communities within the state of Wisconsin.

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Billboard/Outdoor

135 billboards in heavily traveled regions and those hard hit by unemployment, estimated to reach over 29 million impressions 

 
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Metro Buses

51 Bus placards: Madison, Milwaukee, Janesville, Appleton, Oshkosh, La Crosse, and Green Bay

 
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Social Media

Social media statistics October 26th - December 15th:

Facebook:

  • 10 Ads Boosted

  • Overall Post Reach: 327,977

  • Post Engagements: 91,208

  • 15+ Second Video Playthrus: 87,580

  • Link Clicks: 3,283

Twitter:

  • 45 Tweets

  • Tweet Impressions: 99,253

  • Profile Visits: 809

Milwaukee Specific:

Facebook/Instagram:​​

  • Total posts: 63

  • Overall post reach: 876,213

  • Post engagements: 4,841

  • Link clicks: 8,432

 

"Give the gift of Health Insurance"

"Talking Turkey about Health Insurance"

"It's Spooky to go without Health Insurance"

"Time is Running Out"

"Old Man Elmer"

"Time is running out"

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"One Week Left"

"Text 2-1-1 to find Health Insurance"

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Sample Tool Kit:

 
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Enrollment Assistance

  • Total enrollment assisters FTE: 17.8

  • Counties served by enrollment assisters: 72 (Statewide)

  • Total agencies providing enrollment assistance: 10

  • Number of enrollments completed 1,864

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Outreach/In-reach

  • 26 community serving agencies working around the state to increase awareness of Open Enrollment and public benefits

  • Heightened attention to communities and populations including: rural, suburban, urban, FQHC patients, farmers, Black, Latinx, Hmong, and immigrant residents

  • Data-driven outreach to consumers who have applied to Medicaid/BadgerCare before, but have been denied

  • Created an outreach toolkit for Open Enrollment as well as Public Charge with 4 different media formats (also in Spanish) for partners around the state to personalize and share with their communities

Preliminary Data From11 Mobilizer Organizations

Print material:

Flyers or outreach cards distributed: 8,028

Consumer materials mailed: 8,276

Magnets distributed: 500

Phone, Email or Text:

Consumer phone calls: 574+

Consumer text messages: 6,500

Emails: 4,543

Education and Referrals:

Professionals trained: 126

One-on-one consumer education or referrals: 1,539

Professional presentations: 3

Public charge consultations: 44

Local Promotions:

17 Newspaper/Magazine ads (English and Spanish), reach: 10 cities & over 222,000 impressions

Articles in 2 Newsletters

Personalized radio ads at 7 different stations

70 social media posts: 87,744 impressions and 2,644 likes or shares

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2-1-1 Statewide Partnership

211 statewide partnership allowed for streamlined assister contact: 

  • Warm-transfers to assisters in consumer's local area

  • Opportunity for call-back by CWI navigators

  • Direct scheduling of appointments in Connector Tool