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Radio & Television

Statewide TV/radio ads for 2 weeks on 51 TV stations, and 216 radio stations, multiple times a day (3 additional weeks sponsored by Security Health Plan, Common Ground Healthcare Cooperative, Anthem Blue Cross Blue Shield, and Molina Healthcare)

 

Three television advertisements recorded by Covering Wisconsin staff to speak to the various communities within the state of Wisconsin.

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Billboard/Outdoor

70+ billboards in heavily traveled regions and those hard hit by unemployment, estimated to reach over 18 million impressions

 
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Metro Busses

Bus placards in Madison, Milwaukee, Janesville, Appleton, Oshkosh, La Crosse, and Green Bay

 
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Social Media

Social media statistics October 26th - December 15th:

Facebook:

  • 10 Ads Boosted

  • Overall Post Reach: 327,977

  • Post Engagements: 91,208

  • 15+ Second Video Playthrus: 87,580

  • Link Clicks: 3,283

Twitter:

  • 45 Tweets

  • Tweet Impressions:99,253

  • Profile Visits: 809

 

"Give the gift of Health Insurance"

"Talking Turkey about Health Insurance"

"It's Spooky to go without Health Insurance"

"Time is Running Out"

"Old Man Elmer"

"Time is running out"

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"One Week Left"

"Text 2-1-1 to find Health Insurance"

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Outreach

  • 19 community serving agencies working around the state to increase awareness of Open Enrollment and pubic benefits

  • Heightened attention to communities and populations including: rural, suburban, urban, FQHC patients, farmers, Black, Latinx, Hmong, and immigrant residents

  • Data-driven outreach to consumers who have applied to Medicaid/BadgerCare before, but have been denied

  • Created an outreach toolkit for Open Enrollment as well as Public Charge with 4 different media formats for partners around the state to personalize and share with their communities